Meet the team
chief executive officer
Our Group CEO & Director, Dan Newton is a proud family man with 3 children and husband to Erica.
Dan is a fitness industry veteran and training enthusiast / multisport athlete, competing in Ironman Triathlons and multiple endurance racing disciplines internationally.
After graduating with an Exercise Science Degree in 2003, Dan worked as a Personal Trainer operating a studio on the Northern Beaches of Sydney. Dan later spent 10 years as a Senior Manager for large multinational health club brands, such as Gold’s Gym USA and Fitness First Health Clubs, and most recently, the former Chief Executive for the international 247 gym chain, Snap Fitness Australia.
Dan has spent his career at the heart of the fitness industry, leading global teams to open and operate successful health clubs. He has a passion for delivering fitness to the community and has found it his mission to bring new and exciting ways for people to exercise to market, which has led him to the children’s fitness sector.
Dan and the MFG founding Team see a unique opportunity to offer an unrivaled service to the young people of today. Dan sees MFG as an International brand that will provide communities with a destination for kids to fall in love with movement & fitness. A place that supports skill development and inspires kids to move their bodies through those important developmental years.
Dan also understands the demands on the busy families of today and hopes the MFG facilities can not just be an inspiration to the kids, but also be an inviting place for parents as they find their own time to unwind and relax.
franchise support manager
Erica Newton is a mum of 3 and a proud wife with a passion for educating children on benefits of leading a healthy and active life.
Bubbly and bright, our resident American hailed from Seattle, USA, and graduated with a Bachelor of Business from the University of Arizona.
Harnessing her passion for teaching kids, Erica worked as a nanny for over 10-years. It was this dedication coupled with her joy for leading an active lifestyle that saw her move into the world of kids’ fitness.
“I love nothing more than seeing kids enjoying sports and exercise and challenging to try new things and push the boundaries.”