Our Talent

Meet the team

Our Director and CEO, Dan Newton

Our Group CEO & Director, Dan Newton is a proud family man with 3 children and husband to Erica.

Dan is a fitness industry veteran and training enthusiast / multisport athlete, competing in Ironman Triathlons and multiple endurance racing disciplines internationally.

After graduating with an Exercise Science Degree in 2003, Dan worked as a Personal Trainer operating a studio on the Northern Beaches of Sydney. Dan later spent 10 years as a Senior Manager for large multinational health club brands, such as Gold’s Gym USA and Fitness First Health Clubs, and most recently, the former Chief Executive for the international 247 gym chain, Snap Fitness Australia.

Dan has spent his career at the heart of the fitness industry, leading global teams to open and operate successful health clubs. He has a passion for delivering fitness to the community and has found it his mission to bring new and exciting ways for people to exercise to market, which has led him to the children’s fitness sector.

Dan and the MFG founding Team see a unique opportunity to offer an unrivaled service to the young people of today. Dan sees MFG as an International brand that will provide communities with a destination for kids to fall in love with movement & fitness. A place that supports skill development and inspires kids to move their bodies through those important developmental years.

Dan also understands the demands on the busy families of today and hopes the MFG facilities can not just be an inspiration to the kids, but also be an inviting place for parents as they find their own time to unwind and relax.

erica newton

club manager & owner

Erica Newton is a mum of 3 and a proud wife with a passion for educating children on benefits of leading a healthy and active life.

Bubbly and bright, our resident American hailed from Seattle, USA, and graduated with a Bachelor of Business from the University of Arizona.

Harnessing her passion for teaching kids, Erica worked as a nanny for over 10-years. It was this dedication coupled with her joy for leading an active lifestyle that saw her move into the world of kids’ fitness.

“I love nothing more than seeing kids enjoying sports and exercise and challenging to try new things and push the boundaries.”

A picture of Jayden


Master Trainer

Each MyFirstGym (MFG) class is produced in collaboration with our Master Trainer, Jayden Russ.

Jayden has an extensive background in developing and implementing athletic development programs and comes to MFG with a vast understanding of the benefits of fitness and skill development from a young age. With over 15 years’ experience as an elite athlete, coach and athletic development director, Jayden comes to MFG as a leader in youth fitness and performance.

Jayden launched the Brisbane Athletics Academy and has worked on athletic development programs at Brisbane Boy’s College, St Aidan’s Anglican Girls School, Anglican Church Grammar School, Villanova College, Somerville House, Stuartholme School and the Brisbane Lions Academy. He has led the Queensland Athletics Talent Target Program for four years and is currently an Athletics Australia National coach.

Working at the forefront of children’s fitness and sport, Jayden has developed a strong passion to inspire kids to move and have fun whilst looking to help curb the trend on childhood obesity and lack of importance placed on physical movement. All MFG programs have been designed to give the kids the right tools needed to develop a passion for exercise and progress through movement milestones. Once a child leaves the program at 13, Jayden wants them to feel motivated, inspired, confident and determined to remain fit and healthy for the rest of their lives.